New Creators Met Together in Europe


In order to promote talented new designers and help launch them to success, Japan Fashion Week in TOKYO (JFW), held from Thu, August 30 to Wed, September 5, will hold an exhibition called "New Designers Met in Europe" at the 21_21 DESIGN SIGHT (inside Tokyo Midtown), a new design center that opened in Tokyo last spring.

One of JFW's keywords is the "incubation" of young designers, and we have been making every effort to support various talented designers that have shown great potential. At the 5th JFW in TOKYO we intend to continue strengthening our support to young talent, while opening this new event as a gateway to success for new designers from both Japan and abroad. Asia is growing to be an increasingly vital part of the world fashion market, with its center at the pop culture Mecca of Tokyo, a budding fashion city that differentiates itself from the more traditional centers of Paris and Milan with the energy of its young designers. JFW in TOKYO strives to provide opportunities to the up-and-coming designers of the world that would like to debut in Tokyo or take on new and exciting business ventures.

The participants of "New Creators Met in Europe" have studied at such world renowned places as England's Central Saint Martins College of Art and Design and the Antwerp Royal Academy of Fine Arts Belgium, becoming acquainted at fashion contests and events in various countries. They have come together for this event in the spirit of doing something exciting together in Tokyo. 6 brands by 11 designers will participate in this event, and although they come from such varied countries as Germany, Israel, Georgia, Taiwan, and Japan, they all share the same passion to transmit their creations from Tokyo to the world. These designers' new creations will be showcased at the 21_21 DESIGN SIGHT (inside Tokyo Midtown), which also provided valuable support for this event.

JFW hopes to host a similar gathering of young designers in Tokyo once each year, to uncover new designers from both at home and overseas and present them to the world.

We invite you and any colleagues, friends, or business associates that may be interested to please come and see this event. We are looking forward to your attendance.

• Exhibition : New Designers Met Together in Europe
• Date : Thu, August 30 - Wed September 5
11:00 am - 8:00 pm
(Entry until 7:30 pm)
• Location : 21_21 DESIGN SIGHT
(inside Tokyo Midtown)
9-7-6 Akasaka, Minato-ku, Tokyo
Tel : 03-3475-2121
• Admission : Free
• Organizer : Fashion Strategy Forum
• Supporter : 21_21 DESIGN SIGHT
(inside Tokyo Midtown)
• Sponsors : Mainichi Newspaper Co., Ltd.
• Participants : 6 Brands / 11 Designers
• Contact : Fashion Strategy Forum
Tel : +81-3-3242-8551
Maill :

Designer Profiles


Designer : Yoshikazu Yamagata / Kentaro Tamai
•Yoshikazu Yamagata

A graduate of the Womenswear Department at Central Saint Martins College of Art and Design in 2005, Yamagata's work won in three categories at the third ITS international competition. He returned home after working as a design assistant for John Galliano, and co-founded writtenafterwards Inc. in April, 2007.

•Kentaro Tamai

Tamai graduated from the Menswear Department at Central Saint Martins College of Art and Design in 2004. After working on men's designs for Margaret Howell UK and Margaret Howell JP, he co-founded writtenafterwards Inc. in April, 2007.


Designer : Mikio Sakabe / Shueh Jen-Fang
•Mikio Sakabe

2002-2006: Graduated top of the class at Antwerp Royal Academy of Fine Arts Belgium
2007/2/26: Officially participated in and showcased his designs at the Paris Collection. He continues to hold exhibitions around Japan and Europe, with the future goal of transmitting himself to the world as part of a new generation of Japanese designers.

•Shueh Jen-Fang

This designer from Taiwan met Mikio Sakabe while attending La Cambre art school in Brussels, and came to Japan in order to jointly found MIKIOSAKABE. Sheuh now lives in Japan.


Designer : Akira Naka
•Akira Naka

Naka began to study fashion and design after meeting a tailor while studying abroad in America. While attending Antwerp Royal Academy of Fine Arts Belgium. He participated in the HYERE International Festival. Afterwards, he studied under a knit designer in Antwerp, before starting POESIE in 2007.


Designer : Demna Gvasalia / Helena Lumelsky
•Demna Gvasalia / Helena Lumelsky

Demna Gvasalia and Helena Lumelsky met at Antwerp Royal Academy and established their brand, Stereotypes, after graduation. While still in school, the design duo won the grand prix at the ITS international competition. They have also worked on commercial design in New York for Scabal (a men's apparel maker) for the Vision Fragments calendar, and took part in the Mode exhibition in Antwerp city. They are currently displaying their talent by working as a design directors for major European brands.


Designer :Taro Horiuchi
•Taro Horiuchi

At 14 he went to the UK to study English, and afterwards majored in photography at Kingston College.
When he was 21 he entered Antwerp Royal Academy of Fine Arts Belgium, where he graduated at the top of his class in June of 2007. His goal is to use basic garments to express a new beauty and vision of the world, and in the future he hopes to make not only clothes, but lifestyle products that surround one every day.


Designer : Anne Schwatzler / Katharine Trudzinski / Johanna Trudzinski
•Anne Schwatzler / Katharine Trudzinski / Johanna Trudzinski

HUI HUI was started in 2002 by Anne and Katharine, who studied at the Academy of Fine Arts Hamburg, and Johanna, who studied fashion design at the Antwerp Royal Academy of Fine Arts. The main concept behind HUI HUI is to put color into one's lifestyle, and the collection is presented with a carefree attitude of unbounded creativity. They have started holding exhibitions in Germany, Australia, and Japan, and participate in various design projects